Thursday, October 21

For stars, Super Bowl performances might not be worth the headaches

For stars, Super Bowl performances might not be worth the headaches
The Super Bowl halftime show was originally seen as a clever way to capitalize upon the world’s biggest TV stage. For the NFL, it offered the chance to retain more of the game’s audience during the extended break, and maybe increase tune-in among younger viewers. For artists, it was a massive promotional opportunity. Win-win.



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